What is a DMP?
Destination Management Planning is based on the holistic consideration of a region’s tourism industry, and the tourism industry’s position in the regional economy. Destination Management Plans reflect the attributes of each destination providing a blueprint for future investment in tourism including new experiences and attractions, and infrastructure requirements (roads, parks, technology) to support visitor growth.
The Destination Management Plan (DMP) for the Snowy Valleys will follow the Guide to Best Practice in Destination Management, as developed by the Australian Regional Tourism Network (ARTN). It will draw on a wide range of primary research, policy analysis and consultation in order to understand the priorities for tourism development in the Snowy Valleys and ensure it is tailored to the needs of the region.
If you are a business owner/operator, what does this mean for you?
The consultation phase of the Snowy Valleys DMP will enable business owner/operators within the region to have their say on the existing tourism industry in the Snowy Valleys and to identify new and innovative ideas to grow tourism and expenditure in the region. The final DMP will support visitation growth, enhance visitor experience, and support awareness of the region resulting in greater expenditure in local businesses.
What is Council’s role in tourism and destination management?
Snowy Valleys Council has a key role to play in driving sustainable growth of tourism in the region through supporting identified strategic development opportunities, marketing the region and addressing any existing barriers to tourism growth.
What happens to all of the information collected during the consultation phase?
Information collected during the consultation phase will be aggregated so as not to reveal individual responses, with original information securely stored by Urban Enterprise and destroyed after 5 years. Information will not be provided to any third parties.
When will the community see the finished plan?
Preparation of the Snowy Valleys DMP will be a participatory process-which will involve industry stakeholders as well as the local community. A public Draft Destination Management Plan will be made available for the community to provide feedback on in late January 2018 through Council’s website, with feedback incorporated into the Final DMP to be completed by March 2018.
Who can I talk to about tourism and destination management in the Snowy Valleys Council?
If you have any questions regarding the project feel free to get in touch via the on-line Feedback Form or contact Georgia MacDougall, Divisional Manager Strategy & Place E: firstname.lastname@example.org P: 02 6948 9118
What else can I do to have my say in regards to tourism in the Snowy Valleys Council area?
During November, Council will be visiting each community to uncover your aspirations and priorities for living, working and investing in the Snowy Valleys Council area into the future. Your input into this process is important.
When the time comes, we encourage you to join in a community workshop, take a survey or sign up to become part of a focus group to further explore our opportunities and challenges as a region.