Snowy Valleys Tourism Merchandise to be Unveiled in Batlow
Published on 08 May 2019
Visitors to Batlow’s Ciderfest will be amongst the first to see and have the opportunity to purchase a range of tourism branded merchandise promoting Council’s new tourism brand, Snowy Valleys.
Snowy Valleys Council will host a stall at the Batlow Ciderfest and launch an initial range of Snowy Valleys branded merchandise developed to promote the region.
“Batlow’s Ciderfest draws many visitors to our region with its celebration of local and boutique produce so it’s fitting that we are launching the new tourism branded merchandise at this event, said Gus Cox, Council’s Director of Strategy, Community & Development.
Stage one of the new VisitSnowyValleys tourism website will also launch in time for Batlow CiderFest, with updates to follow in the coming months.
“The new Visit Snowy Valleys website will bring together information from our six existing tourism websites into one regional platform,” said Mr Cox.
“Visitors will soon have a single online destination to search and review information about our region, making it even easier for travelers to choose us for their next day trip or holiday destination”.
The new tourism brand will be rolled-out in stages with a new visitor guide planned as well as additional merchandise and more brochures and guides to be updated in the future.
“Local tourism and event operators and the broader community have embraced the new Snowy Valleys brand, and we are excited to see it starting to come to life in a real way now,” Mr Cox said.
The Baltow Ciderfest is on Saturday 18 May, when Batlow’s town centre hosts a street party with cider, craft beer and cold climate wine bars, food, market stalls and entertainment stages. www.batlowciderfest.com.au
Development of the new tourism branding, and related marketing pieces, is a key deliverable from Council’s Destination Management Plan, and provides the next step in the process of promoting the Snowy Valleys Council Region as a visitor destination.