Council Seeks Community Feedback on Tourism Branding Concepts

Published on 04 December 2018

tourism pic

Exploration of the themes Good Things Take Time, and Curiouser and Curiouser will be the main topics of conversation when Council’s brand exhibition rolls into town next week.

As the next stage of Snowy Valleys Council’s tourism branding and marketing project a series of brand exhibitions will be held across the area giving community and tourism stakeholders the chance to have input into the development of brand direction for the region.

Council’s Acting Director of Strategy, Community and Development Phil Stone said the aim of the exhibition is to test brand concepts with the community and key stakeholders.

“The brand concepts were developed from community and stakeholder consultation during the research and development phase of the project back in October,” Mr Stone said.  “The two concepts are based around the themes ‘Curiouser and Curiouser’ and ‘Good Things Take Time’ and these brand directions will be shared and explored in more detail at the exhibitions.”

“Development of a new tourism brand (or brands) is the highest priority tourism project for Snowy Valleys Council right now, as recommended in our Destination Management Plan (DMP) and Visitor Services Strategy (VSS)”, Mr Stone said.

Community members are invited attend one of the SVC Tourism Brand Exhibitions to be held on the following dates

  • Tuesday 11th December - Club Tumut,  5.30pm to 7.30pm
  • Wednesday 12th December - Adelong S&C Club, 12.30pm to 2.30pm
  • Wednesday 12th December - Tumbarumba RSL Hall, 5.30pm to 7.30pm
  • Thursday 13th December - Batlow RSL Club, 12.30pm-2.30pm

“The Exhibitions will include examples of the two creative brand concepts brought to life in the form of example promotional materials including brochures, posters, road signs and more,” Mr Stone explained.

“The event is drop-in style and we encourage people to walk around the exhibition and really immerse themselves in the concepts. There will also be two informal talks/presentations, delivered by our branding consultants during the two hour exhibition, one at kick-off and another about an hour in. 

“Feedback will be recorded and discussions captured on video and there will also be a short follow-up survey.

“Based on the feedback, the preferred brand will be refined and optimised for presentation and adoption by Council.

“We invite everyone who is interested in the future of tourism branding for the Snowy Valleys Council region to come along and let us know your thoughts.”

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