Hume and Hovell Provides Great Walks
Published on 08 August 2019
Different views, different ecosystems, different plant life, different track styles; this was the first-hand experience of walking the Snowy Valleys’ section of the Hume and Hovell Track as feature in the latest edition of the Australian Great Walks magazine.
Snowy Valleys Council in partnership with Destination Riverina Murray and Destination NSW arranged for writer Caro Ryan to write an article for the magazine documenting her experiences of walking the track.
Phil Stone, Council’s Acting Director of Strategy, Community and Development said Snowy Valleys Council has responsibility for the marketing the Hume and Hovell on behalf of the NSW Department of Industry, Crown Lands.
“Our tourism team reached out to Destination Riverina Murray for ideas for promotional partnerships and one of those suggested was Great Walks Magazine,” he said.
SVC tourism staff dropped Caro and her friend at their start point on a Friday morning and they hiked for three days (2 nights camping) from Talbingo to just north of Tumbarumba, where they were collected on Sunday afternoon.
As well as collecting material for her article, Ms Ryan also shared photos and thoughts on the spectacular views and her experiences live while walking the trek via her Instagram account LotsaFreshAir.
“This type of promotional partnership offers great exposure for the Hume and Hovell especially targeted at people with a keen interest in trekking and hiking,” Mr Stone said. “Both hikers loved the track, and the region, and would be keen to visit again, which is fantastic.
“Exposure via Ms Ryan’s social media platforms also means the stories and experiences reach a large engaged audience quickly and can also be easily shared with Visit-Snowy-Valleys subscribers as well, across our Instagram, facebook and website platforms,” Mr Stone went on to say.
The Hume and Hovell article appears in the August/September edition of Great Walks magazine and Ms Ryan will also be sharing her experience on her blog, LotsaFreshAir.com in the coming months.
Published seven times per year, Great Walks is distributed nationally with gear guides, product reviews, advice on the best travel destinations, inspiring real-life accounts from seasoned walkers and practical information on specific walks and their accompanying maps. www.greatwalks.com.au
For more on what’s happening in the Snowy Valleys visit the website www.visitsnowyvalleys.com.au and follow along on facebook and Instagram.