Council launches Zero Waste Brand
Published on 10 June 2021
In the lead up to the introduction of the new FOGO collection service Snowy Valleys Council has launched their new look ‘Towards Zero Waste’ brand.
The new brandmark has been developed to signify the three waste options, Recycling, Organics and Waste, using bold colours and quirky characters.
Mayor James Hayes says the new brand and the rollout of the new organics service is a huge step forward in undertaking the actions set out in Council’s Zero Waste Strategy.
“It’s about getting the message out there loud and clear, he said. “That council is focused on minimising waste to landfill and reducing the region’s environmental footprint.”
To coincide with the launch and FOGO service Council is working on a range of promotional and educational tools and materials to help promote and extend conversations within households and communities around reducing waste and diverting waste from landfill.
Along with printed collateral, social media and press focused on education and community awareness, Council is also rolling out a program targeted at school children using community theatre.
The Eaton Gorge Theatre company, who have been involved in the communication of waste education using theatre since 2004 have developed a new FOGO Zero Waste performance targeted especially at primary school ages and Council is hosting the play in Tumut, Batlow and Tumbarumba for school groups starting in late June.
As well as hosting performances for school groups, a free show will also be held at the Montreal Theatre in Tumut on Monday 21 June from 1.30pm to 2.30pm and preschool aged children and carers are invited to come along to enjoy the exciting live production.
The roll out of the new FOGO collection service will be undertaken alongside the bin harmonisation project and is scheduled to commence in July 2021.
The new FOGO kerbside bin is estimated to increase diversion rates for household waste from landfill in the Snowy Valleys to approximately 60% in the next couple of years with the target to reach at least 75% over the next 10 years.